It is no secret that the month of Ramadan has become the most important month of the year in terms of broadcasting advertising messages for various commercial products. This is the result of accumulated successes in this practice, but success can now be enhanced by highlighting some important details.

In advertising, reaching the mind and heart of the viewer means more than just reaching the eyes. Therefore, it is wise to search for distinguished and constantly renewed ways to reach them. While television, dramas, and game shows may capture the most attention, they are also the most financially taxing. However, there are other ways to achieve the desired reach regardless of intense competition and high costs.

Of course, the greatest impact of the decision depends on the type and nature of the product, the type of message, and its purpose, among other factors. However, we generally focus on important advertising mediums to highlight their advantages in terms of broad reach or sometimes unique visibility, which can be memorable or endearing to consumers, with the most important aspect being cost-effectiveness:

1- Radio Advertisements: They are audible throughout the day during Ramadan, as they can be heard by the audience while driving or working, and they are easily accessible with significantly lower costs compared to television.

2- Promotional Offers and Discounts: These are what attract the audience, especially during Ramadan, and they excel in their rapid spread, making them an effective means of delivering any advertising message.

3- Contests and Prizes: The idea is to create a contest and promote it through various media, with the most important being digital social media, which is relatively cost-effective.

4- Product Placement: Iraqi television has begun producing many diverse dramas more than ever before. Product placement can occur indirectly through actors or camera focus, depending on the nature of the product, but it is certainly a highly effective method that has proven successful in global cinema for decades. One of its advantages is its continuity with the drama, as well as its actual viewing period, not just during commercial breaks, which sometimes leaves viewers away from the screen.

5- Direct Communication: Meeting the target audience personally will multiply the impact of the message, leaving a lasting impression with an internal sense of gratitude for the effort and presence with the audience to present the product. Examples include distributing iftar boxes during Ramadan or having a tasting booth inside malls for food products.

6- As mentioned, the campaign or message must be distinctive and constantly renewed, so we recommend contacting us to provide the best.

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